Plans to boost the war on HIV/AIDS through television content are at an advanced stage after UNAIDS and digital television company StarTimes media agreed to partner in the development and delivery of the content to be broadcasted across African households including Kenya through the StarTimes digital television network.
Deliberations during the China-Africa Business Council held in Beijing and graced by the UNAIDS Executive Director and Under Secretary-General of the United Nations, Mr. Michel Sidibé noted the need for UNAIDS to form a strategic partnership with StarTimes media as an established broadcast platform across Africa key in driving access to information on the HIV/AIDS pandemic.
“UNAIDS and StarTimes will work together to deliver anti-HIV/AIDS television content to be broadcasted across Africa. Currently, we are working with the Organization of African First Ladies against HIV/AIDS where we are doing excellent work on content, there is still room for the development of more broadcast information that will reach the majority of African households,” noted Mr. Sidibé.
The Joint United Nations Programme on HIV and AIDS (UNAIDS) is the main advocate for accelerated, comprehensive and coordinated global action on the HIV/AIDS epidemic. The aim of UNAIDS is to support an expanded response to HIV/AIDS, one that engages the efforts of many sectors players and partners from government and civil society.
StarTimes on its part committed to play a significant role towards joining the anti-HIV/AIDS campaign in an effort to achieve the goal of eliminating the HIV pandemic by 2030.
“At a high level meeting in New York on June 8th, global leaders committed through a Political Declaration to double the efforts to eradicate AIDS by 2030. StarTimes is ready to join the anti-HIV/AIDS campaign key in achieving the goal to eliminate HIV and AIDS by 2030,” noted Ms. Guo Ziqi, StarTimes Group Vice President.
UNAIDS calls for promoting partnerships among various stakeholders, including complementing respective African government’s efforts as well as active participation of civil society, the business community and the private sector.
This call for increased number of new actors, as well as innovative ways of working, aims at facilitating more and more non-state entities to respond effectively to the pandemic at all levels.
StarTimes inclusion in the campaign will move beyond the organizations already involved and seeks to optimally engage a range of other actors based in Africa by providing strategic information and technical support on its digital television Platform to guide efforts against AIDS across Africa.