Nairobi 25th July 2012: StarTimes Media, a digital Pay TV company has officially launched its services in Kenya, following successful signal testing for the last one month. StarTimes Media, which has a global subscription base of over 7 million viewers in China and Africa, will broadcast on digital platform, with the signal being provided by Pan African Networks.
Speaking at the launch, the chief guest The Right Hon. Prime Minister RailaOdinga congratulated StarTimes Media for investing in the country saying that its entry will help grow the broadcasting industry.
“The entry of StarTimes into this market will serve as a boost to the broadcasting industry, which the government recently reorganized to separate signal distributors from content providers. I am happy to note that StarTimes is broadcasting on digital platform, which the government advocates and is currently educating the public on.” said Hon RailaOdinga.
The Prime Minister also said that the country’s dedicated efforts to meet the global 2015 Digital switchover deadline is real, and it is with the efforts of corporates like StarTimes that will help the country realize this goal.
StarTimes Media launched its operations globally in 1988, and expanded to Africa in 2008, Rwanda being its first project. Today, StarTimes is in over seven countries across Africa including Guinea, Nigeria, Tanzania, Uganda, Burundi, Central Africa and now Kenya. Other projects have been completed and put into trial operation.
“Our entry into this market is informed by research done over a period of two years, which showed the existence of gap in the broadcasting industry, where the penetration of Pay TV is very low and what is currently available is out of reach for majority of the Kenyans. The research also showed that there is opportunity for the development of Digital broadcasting which is barely available in this market,”said StarTimes Chairman Mr. Pang.
The company will offer home entertainment and portable TV solutions including car TV and mobile TV guaranteeing uninterrupted, crystal clear audio and visual reception thereby guaranteeing content at the comfort of consumers home as well as on the move.
Banking on a strong signal and continued network expansion in the country, StarTimes will provide a competitive edge in the pay TV market as the company targets the mass market with the most affordable decoder and subscription service in the country today.
For just Ksh 2,999, customers will acquire Communication Commission of Kenya approved DVB – T2 technology decoders that are user friendly given that they are plug and play thereby eliminating the hustle of having to install a satellite dish.
In Addition, StarTimes has initiated an exercise to replace any Startimes DVB - T1 decoder bought before May 2012 with the new approved StarTimes DVB - T2 decoder at no extra cost. The customer will only be required to pay subscription thereby ensuring uninterrupted television service.
StarTimes currently boasts of the most affordable subscription service in the market. From as low as Ksh 499 for the basic package, Kenyans will be in a position to enjoy different genres of programming ranging from sports, documentaries, music, movies, kids shows and religious channels not to mention the most comprehensive inclusion of the free to air channels currently available on analogue in Kenya which will now be available on digital in all the StarTimes packages.
“In his address, the minister for Information and Communication Hon. Samuel Poghisio observed that “More investors in the broadcasting sector present a positive outlook for the broadcasting industry in the near future, with more players, there will be increased demand for content which will in turn present opportunities to exploit talents and earn a living through production and related engagements”.
StarTimes will be borrowing from its rich history and success in other African markets to further present value for money for its customers by enabling them to watch what they want.